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05 March 2015

Brocket Hall secures prestigious Silver Flag at Golf Service Industry ‘Oscars'

The prestigious Brocket Hall was one of just 10 venues to achieve the required standard for a coveted silver flag at the fifth annual 59Club Service Excellence Awards - the 'Oscars' of the golf service industry.

The event, compered by BBC sports presenter Dan Walker and held at the Forest of Arden Marriott Hotel & Country Club, is designed to reward the top golf venues across all business elements - sales, service, operations, retail and management. And 59Club's industry benchmark, the gold and silver flag awards recognise the finest membership clubs and commercial venues.

In total 18 golf venues saw their commitment to continued quality recognised with the award of a prestigious 'flag' - but Brocket Hall, in Welwyn Garden City, was one of just three silver awards in the members' clubs category.

Brocket Hall's director of golf, David Griffin, said: "We were delighted to receive the silver flag award, and will look to build upon last year's performance to ensure further success in 2015. When you consider how many golf clubs there are in the UK and how few obtain this level of service, it's great testament to the team we have in place at Brocket Hall."

Simon Wordsworth, chief executive at 59Club and a fellow of the PGA, said: "Congratulations to everybody at Brocket Hall for their hard work in attaining the required standard for our silver flag. The mechanic of our testing ensures objective marking and to be consistently good across all elements of the business is quite an achievement."

59Club is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.

The unique benchmarking and training service has already benefited hundreds of PGA members and golf course operators. The services include a series of mystery shopper recorded-enquiry calls and live visits, followed up with regular analysis and training to ensure venues can identify trends and compare, improve, or maintain, service standards.

Gold flag - resorts: Rockliffe Hall; Forest of Arden; The Belfry; Celtic Manor 2010. Silver flag - resorts: Dukes (St Andrews); Club de Golf Alcanada; Slaley Hall; Cameron House; Belton Woods; St Pierre Marriott Hotel & Country Club; Arabella Golf - Son Muntaner. Gold flag - members clubs: Stoke Park; Dubai Creek; Wentworth; Emirates. Silver flag - members clubs: Brocket Hall; Broadstone; Close House.


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